Honey Baked Hams is an excellent example of adapting and growing with your market, the company could have seen its market share diminish or wither away altogether but they realized that as the nuclear family evolved they needed to as well.

If you haven’t visited one of their stores recently (and no I’m not a stockholder, no sales pitch here) drop in one and take a quick look around, yes they still have the requisite honey-baked spiral hams and turkeys to take away for dinner, but they also offer some rather tasty sandwiches (sorry vegans)  to-boot.

See it’s simple really, when the needs of your market change, change right along with them, but it doesn’t necessarily have to equate to Henry Ford putting horse-buggy whip manufacturers out of business; it could be something as simple as making ham sandwiches out of hams.

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